(AFP) – Donald Trump joked about quitting as US president if his hosting of the annual Kennedy Center awards went well. But viewership ratings for this year’s annual ceremony plummeted to a record low amid controversy over his takeover of the premier Washington arts complex, to which Trump’s name was added this month.
The 2025 awards broadcast on CBS averaged 3.01 million viewers, according to a report from Nielsen Live + Same Day Panel + Big Data, cited by industry journals Variety and The Hollywood Reporter. The figure was down 25 percent from 2024’s figure of 4.1 million viewers, which was itself a record low and down from 2023’s 4.5 million.
Former reality TV star Trump was the first US president to host the awards gala, which this year honored “Rocky” actor Sylvester Stallone, “Phantom of the Opera” star Michael Crawford, disco legend Gloria Gaynor, rock band KISS, and country legend George Strait. Since returning to office in January, the 79-year-old Republican has launched a forceful takeover of the center, branding it too “woke” and installing himself as chairman of a hand-picked board.
Shortly before the December 23 broadcast of the awards ceremony, which was taped on December 7, Trump took to his Truth Social network to say he was hosting it at the request of “just about everybody.” “Tell me what you think of my ‘Master of Ceremony’ abilities. If really good, would you like me to leave the Presidency in order to make ‘hosting’ a full-time job?” he posted.
The center was renamed the Trump-Kennedy Center earlier this month in a vote by the board that sparked outrage from family members of the late John F. Kennedy. A number of artists, including a prominent jazz group and a dance company, have since canceled shows at the center to protest the new name. Richard Grenell, the Trump-appointed president of the arts center, denounced the performers canceling shows and said they “were booked by the previous far left leadership.”
“Boycotting the Arts to show you support the Arts is a form of derangement syndrome,” he wrote on X late Monday. According to US media reports, ticket sales have declined since the new board of directors took over.
© 2024 AFP
